Adidas. The past doesn’t count
The Spanish national football team has been the most successful football team in recent years. After winning the 2008 European and the 2010 World Cup the sales of Spanish kits was one of the most profitable businesses for adidas in Spain.

But the next big football event was going to be held in 2012 (European Championships). Adidas asked us to do something in order to stop the sales decrease they were having on 2011 and to maintain the level of sales until Euro’12.