About Me

Although my business card reads “Creative Director”, I believe I’m an advertiser in the broadest sense of the word. I wear the marketing skin to understand what my client wants. I look through an account person’s eyes to understand what the brand needs. I put on the planner’s helmet to dig into the consumer´s heart. And only then do I turn a relevant insight into a memorable communication proposal.

The past 20 years, I’ve worked for all kind of brands, from huge international companies to small local clients. From big budgets to no budget at all. With short and very short deadlines. Using above and below the line, digital, social media, ambient, street, guerrilla, events and almost any form of communication available.

I’ve learned from brilliant people I worked for and from great talent I’ve mentored. I’ve stood up for good ideas and I’ve gone back to the drawing board when “good” stood in the way of “great”.

And I still get excited when I run into an idea that I consider I could not have thought.